Industries / Retail & E-commerce
D2C companies managing customer acquisition and unit economics.
D2C companies managing customer acquisition and unit economics. A fractional Chief Marketing Officer brings the expertise you need without the overhead of a full-time hire.
Strategic brand strategy & positioning tailored to direct-to-consumer (d2c) brands challenges.
Strategic demand generation tailored to direct-to-consumer (d2c) brands challenges.
Strategic marketing team leadership tailored to direct-to-consumer (d2c) brands challenges.
Strategic budget optimization tailored to direct-to-consumer (d2c) brands challenges.
Strategic go-to-market strategy tailored to direct-to-consumer (d2c) brands challenges.
Strategic customer acquisition tailored to direct-to-consumer (d2c) brands challenges.
Typical engagement costs for direct-to-consumer (d2c) brands. Actual pricing depends on scope, hours, and experience level.
10-20 hours/week typical
Most popular for direct-to-consumer (d2c) brands
For project-based work
A fractional CMO provides part-time Chief Marketing Officer expertise to direct-to-consumer (d2c) brands. They typically work 10-20 hours per week, focusing on brand strategy & positioning, demand generation, and other strategic priorities without the cost of a full-time executive.
Fractional CMO services typically cost $8,000 - $22,000/month. This is 30-50% less than a full-time Chief Marketing Officer, while still getting experienced executive leadership tailored to direct-to-consumer (d2c) brands.
Direct-to-Consumer (D2C) Brands typically hire fractional CMOs when they're scaling rapidly, preparing for fundraising, navigating a transition, or need senior expertise but aren't ready for a full-time executive hire.
A fractional CMO is an embedded executive who becomes part of your leadership team, typically for 6+ months. Consultants usually work on specific projects with defined end dates. Fractional executives own outcomes and lead teams.